About

Donna Fullerton’s career began at McCann-Erickson Advertising where she honed her research skills in the qualitative and quantitative realms.  Donna’s passion for qualitative exploration and consumer advocacy led her to branch out and create DMF Communications, Inc.

DMF’s focus is on bringing value to the qualitative process by merging three key ingredients:

Consumer rapport is of paramount importance and having the ability to draw consumers out when discussing issues (sensitive and otherwise) comes from years of training and experience in:

• Synectics
• Brainstorming
• Creative Problem Solving (Osborn-Parnes Creative Problem Solving Model)
• Communications Effectiveness Training (Institute for Neuro-Linguistic Programming)
• Leadership Training (Landmark Education)
• Team Building/Group Dynamics (Landmark Education, Anthony Robbins, Praxis Associates)

 Professional Experience 

• DMF Communications, Inc. (1992 to Present)
• Interact Associates – Founding Partner (1988 – 1991)
• McCann-Erickson, Inc./New York (1981 – 1988)

Past & Current Affiliations

• Manhattan Chamber of Commerce
• QRCA
• American Marketing Association
• E-Women’s Network
• American Management Associations/International
• Caribbean Management Associations

Education

• Pace University, Lubin School of Business
  • MBA – Marketing Management, 1980
  • BBA – Business Administration/Marketing, 1975
• University of Chicago – Strategic Marketing Management, 1987