by Donna Fullerton | Feb 9, 2011 | Advertising, Consumer Products, Marketing, Value
Source: New-Take: A Fresh Twist on Trends The Landscape In this time of near double-digit unemployment, rampant underemployment, sky-rocketing home foreclosures and other adverse economic factors, the emergence of the tightfisted consumer was totally...
by Donna Fullerton | Apr 26, 2010 | Consumer Products, Environment, Green Marketing, Marketing
Source: http://new-take.com As far as I knew, going green used to be linked solely to the environment and energy conservation. An Inconvenient Truth did much to universalize awareness of this issue and personally, I do my best to be mindful, though I was recently...
