by Donna Fullerton | Jul 19, 2017 | Marketing, Opinion, Solutions
Recently, my mother, who is in her eighties and not nearly a tech-nerd, insisted I download the Uber App for her phone against my protests and better judgment. Within a week, she found herself in the annoying predicament of having 3 Uber drivers arrive for the same...
by Donna Fullerton | Feb 9, 2011 | Advertising, Consumer Products, Marketing, Value
Source: New-Take: A Fresh Twist on Trends The Landscape In this time of near double-digit unemployment, rampant underemployment, sky-rocketing home foreclosures and other adverse economic factors, the emergence of the tightfisted consumer was totally...
by Donna Fullerton | Apr 26, 2010 | Consumer Products, Environment, Green Marketing, Marketing
Source: http://new-take.com As far as I knew, going green used to be linked solely to the environment and energy conservation. An Inconvenient Truth did much to universalize awareness of this issue and personally, I do my best to be mindful, though I was recently...
by Donna Fullerton | Feb 14, 2010 | Advertising, Consumer Products, Marketing, New Markets
Source: http://new-take.com Most people spend some part of their adulthood as singles – as young adults bounding out of their parents’ homes or through circumstances, as divorced people or as widows and widowers. Historically, being single was short-lived, but...
