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Does High Touch Still Play in a High Tech World?

by Donna Fullerton | Jul 19, 2017 | Marketing, Opinion, Solutions

Recently, my mother, who is in her eighties and not nearly a tech-nerd, insisted I download the Uber App for her phone against my protests and better judgment. Within a week, she found herself in the annoying predicament of having 3 Uber drivers arrive for the same...

The Wellness Movement Goes Mainstream

by Donna Fullerton | May 4, 2017 | Consumer Products, Opinion, Solutions

  I find the WIKIPEDIA entry for “Wellness” so curious. It reads: “Wellness (alternative medicine). Wellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being.” That seems a very fundamental...

Tapping into the Zeitgeist: #OscarsSoWhite Makes its Mark on Hollywood and Beyond

by Donna Fullerton | Mar 31, 2017 | Diversity, Media & Entertainment, Opinion, Social

  In our post, “After OscarsSoWhite, Now What?” we discussed just how far the movie industry had to go to reflect global diversity. Fast forward one year, it’s hard to disagree the 2017 Oscars were dazzling for people of color. Six black actors and...

How Blue Apron Sparked My Joy of Cooking

by Donna Fullerton | Jul 7, 2016 | Health & Wellness, Opinion

Before deciding to become a Blue Apron subscriber, I was a typical New Yorker—I was an order-in addict. The delivery service from my corner diner was faster than most room service at any five-star hotel. I love the convenience of this mostly urban activity, but I...

After #OscarsSoWhite, What Comes Next?

by Donna Fullerton | Apr 12, 2016 | Diversity, Media & Entertainment, Millennials, Opinion

Now that the 2016 award season is complete, what comes next? While the #OscarsSoWhite discussion brought up a wide range of challenges in Hollywood, how do we initiate real change that showcases, recognizes, and celebrates diverse stories? Our first task is to...

Cosmetics: It’s a Mindset Thing

by Donna Fullerton | Aug 7, 2015 | Beauty Industry, Consumer Products, Diversity, Fashion Industry, Opinion, Women

To say that the cosmetics industry has come a long way as far as reflecting diversity is an understatement. Over the years, I’ve interviewed hundreds of women of color about their cosmetics “wishes.”  The common desire: “We want to be able to buy quality brands of...
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