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How Blue Apron Sparked My Joy of Cooking

by Donna Fullerton | Jul 7, 2016 | Health & Wellness, Opinion

Before deciding to become a Blue Apron subscriber, I was a typical New Yorker—I was an order-in addict. The delivery service from my corner diner was faster than most room service at any five-star hotel. I love the convenience of this mostly urban activity, but I...

The New Value: Going Way Beyond Price

by Donna Fullerton | Feb 9, 2011 | Advertising, Consumer Products, Marketing, Value

Source:  New-Take: A Fresh Twist on Trends The Landscape   In this time of near double-digit unemployment, rampant underemployment, sky-rocketing home foreclosures and other adverse economic factors, the emergence of the tightfisted consumer was totally...

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