The K-Beauty Revolution: How Culture Drives Innovation
America’s multi-billion-dollar cosmetics industry thrives on consumers’ thirst for novelty—the next new service, formulation, or product—delivered through targeted messaging, packaging and promotion. While the United States is home to the largest cosmetics market in...
Does High Touch Still Play in a High Tech World?
Recently, my mother, who is in her eighties and not nearly a tech-nerd, insisted I download the Uber App for her phone against my protests and better judgment. Within a week, she found herself in the annoying predicament of having 3 Uber drivers arrive for the same...
The Wellness Movement Goes Mainstream
I find the WIKIPEDIA entry for “Wellness” so curious. It reads: “Wellness (alternative medicine). Wellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being.” That seems a very fundamental...
Tapping into the Zeitgeist: #OscarsSoWhite Makes its Mark on Hollywood and Beyond
In our post, “After OscarsSoWhite, Now What?” we discussed just how far the movie industry had to go to reflect global diversity. Fast forward one year, it’s hard to disagree the 2017 Oscars were dazzling for people of color. Six black actors and...
How Blue Apron Sparked My Joy of Cooking
Before deciding to become a Blue Apron subscriber, I was a typical New Yorker—I was an order-in addict. The delivery service from my corner diner was faster than most room service at any five-star hotel. I love the convenience of this mostly urban activity, but I...
The Marketing of An Icon
When I was 13 years old, I experienced what many adolescents go through— I had very little self-esteem. My lack of self-esteem stemmed from feeling like I didn’t fit in. My reflection didn’t fit the standards of beauty that adorned the pages of the magazines I read....
After #OscarsSoWhite, What Comes Next?
Now that the 2016 award season is complete, what comes next? While the #OscarsSoWhite discussion brought up a wide range of challenges in Hollywood, how do we initiate real change that showcases, recognizes, and celebrates diverse stories? Our first task is to...
Cosmetics: It’s a Mindset Thing
To say that the cosmetics industry has come a long way as far as reflecting diversity is an understatement. Over the years, I’ve interviewed hundreds of women of color about their cosmetics “wishes.” The common desire: “We want to be able to buy quality brands of...
It’s An Exciting Time
While the business of gathering information, uncovering insights and guiding the creative process has always inspired me, being in the midst of this qualitative (r)evolution is quite stimulating! How fantastic that, at our disposal, we have an ever-expanding toolkit...
Budgeting is Easy as 1-2-3
Source: Money Tips from Food For The Soul Contributed by Natalia T. I’ve tried many ways to stay on budget but they never seemed to work for me. I put money in separate envelopes, but then I had to run to the bank to redeposit the money before paying bills. This led...
The Hunger Games: Breaking the Bank
Source: Culture Views from Food For The Soul I, along with tens of thousands, saw The Hunger Games on opening weekend and, according to Entertainment Weekly's Inside Movies box office update, the opening day box office for the film was the best for a non-sequel....
The New Value: Going Way Beyond Price
Source: New-Take: A Fresh Twist on Trends The Landscape In this time of near double-digit unemployment, rampant underemployment, sky-rocketing home foreclosures and other adverse economic factors, the emergence of the tightfisted consumer was totally...
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The Green Evolution
Source: http://new-take.com As far as I knew, going green used to be linked solely to the environment and energy conservation. An Inconvenient Truth did much to universalize awareness of this issue and personally, I do my best to be mindful, though I was recently...
Think Green!
The New Singles: Single and Thriving!
Source: http://new-take.com Most people spend some part of their adulthood as singles – as young adults bounding out of their parents’ homes or through circumstances, as divorced people or as widows and widowers. Historically, being single was short-lived, but...
The New Anti-Aging Frontier
Source: http://new-take.com I’ve noticed, with some trepidation, how acceptable it has become for celebrities young and old to transform themselves not just with makeup but with photoshopping—the new rejuvenator. We have become virtual beings. Hips are being...
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