America’s multi-billion-dollar cosmetics industry thrives on consumers’ thirst for novelty—the next new service, formulation, or product—delivered through targeted messaging, packaging and promotion. While the United States is home to the largest cosmetics market in...
To say that the cosmetics industry has come a long way as far as reflecting diversity is an understatement. Over the years, I’ve interviewed hundreds of women of color about their cosmetics “wishes.” The common desire: “We want to be able to buy quality brands of...
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