by Donna Fullerton | May 4, 2017 | Consumer Products, Opinion, Solutions
I find the WIKIPEDIA entry for “Wellness” so curious. It reads: “Wellness (alternative medicine). Wellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being.” That seems a very fundamental...
by Donna Fullerton | Aug 7, 2015 | Beauty Industry, Consumer Products, Diversity, Fashion Industry, Opinion, Women
To say that the cosmetics industry has come a long way as far as reflecting diversity is an understatement. Over the years, I’ve interviewed hundreds of women of color about their cosmetics “wishes.” The common desire: “We want to be able to buy quality brands of...
by Donna Fullerton | Feb 9, 2011 | Advertising, Consumer Products, Marketing, Value
Source: New-Take: A Fresh Twist on Trends The Landscape In this time of near double-digit unemployment, rampant underemployment, sky-rocketing home foreclosures and other adverse economic factors, the emergence of the tightfisted consumer was totally...
by Donna Fullerton | Apr 26, 2010 | Consumer Products, Environment, Green Marketing, Marketing
Source: http://new-take.com As far as I knew, going green used to be linked solely to the environment and energy conservation. An Inconvenient Truth did much to universalize awareness of this issue and personally, I do my best to be mindful, though I was recently...
by Donna Fullerton | Feb 14, 2010 | Advertising, Consumer Products, Marketing, New Markets
Source: http://new-take.com Most people spend some part of their adulthood as singles – as young adults bounding out of their parents’ homes or through circumstances, as divorced people or as widows and widowers. Historically, being single was short-lived, but...
by Donna Fullerton | Sep 9, 2009 | Aging, Consumer Products, New Products, Women
Source: http://new-take.com I’ve noticed, with some trepidation, how acceptable it has become for celebrities young and old to transform themselves not just with makeup but with photoshopping—the new rejuvenator. We have become virtual beings. Hips are being...
